With the competition and competitor experience at its center, this initiative will give fans more opportunities to appreciate the work in the garages, follow battles on track, and share in the celebration at the podium. For teams and drivers, it is an investment in greater recognition and exposure, stronger fan connections, and a more rewarding race weekend.

George P. Johnson (GPJ), a global experience marketing and production agency, is helping Zenith develop the infrastructure and coordination to bring this vision to life. Planned experiences include autograph sessions with series-produced hero cards, hosted garage tours, and podium celebrations that bring fans into the moment. Zenith staff will work with teams ahead of each weekend to prepare materials and coordinate activities around racing operations.

This initiative extends to how fans follow the action: An app and personalized broadcast content experience - currently in development - are being designed to let fans follow a team, driver, car, or class and explore the race and performance information currently only available to competitors. The goal is to turn an introduction in the paddock into an ongoing connection, keeping fans engaged with their favorites throughout the race - the weekend - the season.

Teams can begin preparing for 2027 by gathering driver headshots and bios, anticipated lineups, car photos and details, team logos and introductions, and a coordination contact. Detailed submission guidance will follow through the Team Portal. Zenith will lead promotion and provide shareable invitations, team features, event graphics, group ticket packages, and selected race-weekend content to help teams invite their communities to join them at the circuit.

Explore the Spectator Experience brochure for a closer look at what’s coming. To discuss your team’s 2027 plans and preparations, contact Events@ZenithRacingSeries.com.